The year is 1923. Bobby Jones has just captured his first career major championship after besting Bobby Cruickshank at the U.S. Open.
At the same time, a little shoe company in Brockton, Mass., was prepping to launch a new line of performance golf shoes. A company-wide naming convention was in order. The winning moniker?
FootJoy.
It’s hard to believe that was 100 years ago. Now, FootJoy is the household name on professional tours across the world. And, to celebrate their birth a century ago, FootJoy is launching the Centennial Collection, “a capsule collection celebrating 100 years of design and innovation leadership.”
- Premiere Series Wilcox (Men) and Premiere Series Shield Tip (Women)
- Apparel collection including polos, cardigans, hoodies and sweaters
- Footwear to be worn at the 123rd U.S. Open by Justin Thomas, Max Homa and others
- Available Thursday, June 15, at FootJoy
One hundred years has brought plenty of innovation within the golf shoe space. That said, FootJoy is best known for sticking with their traditional roots, at least on the surface. The FJ Premiere Series is known for classic styling with modern performance tooling. Headlining the Centennial Collection from FootJoy are two Premiere Series silhouettes, the Wilcox (for men) and Shield Tip (for women).
Both models are dressed in a classy red, white and blue color scheme as a nod to the pair worn by Johnny Miller, the winner of the 1973 U.S Open at Oakmont. Powered by FJ’s VersaTrax+ spiked outsole, the shoes aren’t just meant to be displayed (though no one will blame you if that’s your thing). Both the Premier Series Wilcox and Shield Tip come with a commemorative 100-year medallion.
Timeless Apparel
The FootJoy Centennial Collection isn’t complete without some timeless golf apparel. The vintage placket polos pair perfectly with the more modern lightweight hoodie. The addition of a traditional cardigan and crewneck sweater round out the capsule.
I’m particularly in love with the Lisle Stripe polo. Heck, you may even catch me rocking the cardigan on the rare occasion I play at a fancy country club.
Celebrating 100 Years
Where will FootJoy be 100 years from now? Who’s to say? But if the iconic brand’s history is any indication of what’s to come, there’s a lot to be excited about.
Here’s to 100 more, FootJoy!
The Centennial Collection from FootJoy is available now.
